Are bonds sexy?

The Japanese government wants its citizens to think so:

Women Prefer Men Holding State Bonds, Japan Ad Says

June 9 (Bloomberg) -- Japanese women are seeking men who invest in government bonds, according to an advertisement being run by the Ministry of Finance.

“I want my future husband to be diligent about money,” a 27-year-old woman says in an ad being run in free magazines promoting a fixed-rate, three-year note that Japan started selling last week. “Playboys are no good.” She’s one of five women featured in the page, which says “Men who hold JGBs are popular with women!!”

The ministry commissioned the ads to appeal to citizens for money at a time when record government borrowing threatens to outstrip demand.